Apple and Samsung are on top of a declining smartphone market as 2023 begins

Stay-in-place methods are seen to be in style this yr

We might have written up a boatload of offers for the best Android phones on the market final yr, however that did not change the truth that these telephones have risen out of attain from many would-be patrons. All of us have needed to endure this seesaw of a international economic system with chip shortages someday and intensified inflation the subsequent. Along for the journey with shoppers are smartphone makers: whereas the market confirmed some indicators of progress, international revenues noticed a 3% year-over-year decline in Q3 2022. We’re now studying that the slope has steepened for the vacation season.


Research home Canalys discovered international smartphone shipments dipped by 17% YoY within the fourth quarter of 2022, contributing closely to an 11% drop in full-year shipments.

Just as producers have overcome main supply-side challenges, flagging demand for mid-range and low-end telephones has solely quickened. The premium sector, which has proven resilience up up to now, can also be displaying some weakening.

In phrases of market share, Apple was the top performer within the quarter with a 25% share of the pie — the highest Canalys has recorded to date — to Samsung’s 20%. However, Samsung remained the top OEM for 2022 with 22% of shipments, an enchancment of two proportion factors over the yr earlier than.

Xiaomi, Oppo, and vivo shut out the top 5 producers by market share each for the quarter and for the yr in that order.

As for what’s forward, Canalys analyst Le Xuan Chiew is forecasting smaller performs with producers eager on sustaining market share.

“Though inflationary pressures will step by step ease, the results of rate of interest hikes, financial slowdowns and an more and more struggling labor market will restrict the market’s potential,” Chiew said. “This will adversely have an effect on saturated, mid-to-high-end-dominated markets, such as Western Europe and North America.”

On the opposite hand, southeast Asia might even see a larger restoration later this yr as China ends its zero-COVID insurance policies and opens up its economic system.