Rooty the Great Root Bear, the mascot of A&W Restaurants for 60 years, will therefore forth be sporting denim denims.
In a Twitter post, the corporate advised that Rooty’s lack of pants was “polarizing.”
“America, let’s speak. Since 1963, Rooty the Great Root Bear has been our beloved spokesbear. We knew individuals would discover as a result of he’s actually a 6-foot tall bear sporting an orange sweater,” the corporate mentioned. “But now we get it – even a mascot’s lack of pants could be polarizing.”
Moving ahead, Rooty will put on be sporting denims. The firm mentioned Rooty will nonetheless stay the corporate’s official “spokesbear” regardless of the replace.
“We are assured Rooty will proceed to champion good meals & good occasions for a few years to come back…now in denim,” A&W Restaurants wrote.
FOX Business has reached out to the corporate, in search of extra particulars on what led to the choice to change the mascot.
The replace comes after sweet model M&M’s introduced its distinct “spokescandies” had been taking an “indefinite pause” and changed with former SNL actress Maya Rudolph.
M&M’s is one in every of many firms lately that has overhauled or modified its branding within the wake of political backlash.