Canalys is out at present with its joint report specializing in each the smartphone share numbers of the fourth quarter of final year (October to December), in addition to efficiency throughout the full year. Overall, the image is fairly grim for handset distributors. The market shrunk 17% in Q4, in comparison with Q4 2021. Full year shipments declined by 11%, to fewer than 1.2 billion.
Apple won the market share game in Q4, because it normally does, influenced by the launch of its latest iPhones, solely this time it recorded its highest ever market share: 25%. Samsung was second with 20%, Xiaomi got here in third with 11%, Oppo was fourth with 10%, and vivo got here in fifth with 8% of the market, whereas the “Others” class made up 26% of gross sales.
Compared to Q4 of 2021, Apple’s share grew by 2%, Samsung’s and Oppo’s by 1%, vivo’s stayed the identical, and Xiaomi’s dropped 2%. Xiaomi’s drop is seemingly “largely as a result of challenges in India”.
For the complete year, Samsung led with 22% of the market, adopted by Apple with 19% and Xiaomi with 13%. Oppo and vivo each had 9% market share. Compared to 2021, Samsung and Apple gained 2 proportion factors in share, Oppo misplaced 2%, whereas Xiaomi and vivo are down by 1%.
For 2023, the Canalys forecast predicts “flat to marginal development” for the complete market. Vendors are stated to strategy the year cautiously, prioritizing profitability and defending market share, chopping prices “to adapt to the new market actuality”, in accordance with analyst Le Xuan Chiew.