by SHANGHAI, Jan 29 (Reuters) – China’s smartphone gross sales fell 13% yr-on-yr in 2022, the largest plunge for the sector in a decade as customers spent cautiously, market research firm IDC mentioned on Sunday.
The complete variety of gadgets shipped was 286 million, down from 329 million in 2022.
That meant complete 2022 gross sales quantity was the lowest since 2013 and the first time since then that annual gross sales have dropped beneath 300 million, IDC mentioned in a report.
Android handset maker Vivo was the prime-promoting model over the yr, with a market share of 18.6%. Its complete shipments fell 25.1% yr-on-yr, nevertheless.
Honor ranked as the second greatest-promoting model, with shipments rising greater than 34%, albeit from a low base.
(*10*)Apple Inc (AAPL.O) was the third greatest-promoting telephone model in 2022, tied with Oppo.
Apple’s general gross sales fell 4.4% yr-on-yr, broadly outperforming the market downturn.
In This autumn, regardless of being the prime-promoting model in the three-month interval, yr-on-yr gross sales for iPhones have been nonetheless down, as provide chain points brought on by employee unrest at producer Foxconn’s plant in the metropolis of Zhengzhou compounded worse-than anticipated demand, researchers wrote.
Strict COVID-19 controls in China, which ramped up in the spring of 2022 throughout a number of cities, weighed closely on its economic system which slumped to considered one of its worst ranges in practically half a century final yr.
The plunge in smartphone gross sales in China mirrored the sector’s efficiency globally. In 2022, world smartphone shipments hit 1.2 billion, the lowest since 2013 and a yr-on-yr fall of greater than 11%, in line with IDC.
Reporting by Josh Horwitz; Editing by Robert Birsel
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