Coca-Cola Leans Into a New Market (Pepsi Is Already There)

Coca-Cola Leans Into a New Market (Pepsi Is Already There)

For a long time Coca-Cola (KO) – Get Free Report and PepsiCo (PEP) – Get Free Report have battled about which had the better-tasting cola. That led to the well-known “Pepsi Challenge” advertising marketing campaign, which kicked off in 1975 and has been used periodically since then.

The premise was easy. People had been requested to pattern each Pepsi and Coke in a blind style take a look at and, at the very least in keeping with the advertisements, Pepsi was the overwhelming winner. 

In actuality, folks swear by one model over the opposite, and the “which is healthier? query is de facto simply  for advertising campaigns and particular person tastes.