Elon Musk Announces More Expensive Subscription For Ad-Free Twitter

Web subscriptions are additionally obtainable for $8 per 30 days or, at a reduction, $84 per 12 months. (File)

Washington:

Twitter boss Elon Musk introduced in a collection of tweets Saturday that the corporate’s subscription service would present much less promoting to customers, together with an ad-free tier.

The announcement comes because the social community has confronted main financial uncertainty since its takeover by Musk in October.

“Ads are too frequent on Twitter and too massive. Taking steps to handle each in coming weeks,” Musk posted to his Twitter account Saturday.

And for many who select it, “there will probably be the next priced subscription that enables zero advertisements,” Musk added.

That could be a radical change in enterprise mannequin from Twitter, which has to date relied on focused promoting to generate income, earlier than launching a paid subscription service in mid-December.

But promoting has been a query mark for Twitter currently, after Musk fired about half of the corporate’s 7,500-strong workforce late final 12 months. The transfer sparked concern that the corporate was insufficiently staffed to hold out content material moderation and spooking governments and advertisers.

Musk stated his technique was to massively scale back prices whereas build up income, and {that a} new subscription service known as Twitter Blue, which grants customers a sought-after blue verification tick for a price, would assist attain that purpose.

The service prices $11 a month within the United States and is out there on Apple’s iOS and Google’s Android cellular working techniques, in response to a web page on the corporate’s web site.

Web subscriptions are additionally obtainable for $8 per 30 days or, at a reduction, $84 per 12 months.

Twitter Blue is presently obtainable within the United States, Canada, Britain, New Zealand, Australia and Japan.

Musk-led Twitter has been riven by chaos, with mass layoffs, the return of banned accounts and the suspension of journalists essential of the South African-born billionaire.

Musk’s takeover additionally noticed a surge in racist or hateful tweets, drawing scrutiny from regulators and chasing away massive advertisers, Twitter’s fundamental income.

(Except for the headline, this story has not been edited by NDTV employees and is revealed from a syndicated feed.)