Bloomberg Law

Empower Investment Co. Sues Personal Finance Firm Over Trademark

Trademark registration volumes

Andrew Harrer/Bloomberg

Jan. 10, 2023, 8:22 PM

The proprietor of Empower Retirement accused San Francisco-based credit score firm Empower Finance of promoting and promoting items and providers that violate its trademark rights.

In a complaint filed within the District of Colorado, Empower Annuity Insurance Co. of America mentioned that it holds a number of registered emblems incorporating the time period “Empower.” The firm beforehand entered into an settlement with Empower Finance to order each events’ rights, it mentioned, together with with respect to potential future confusion.

Empower Finance launched a number of new choices, together with money advance and revolving line of credit score programs, and “elevated use and emphasis of the EMPOWER mark,” the criticism …