Nasdaq Bear Market: 3 Reasons to Buy Alphabet in 2023

Nasdaq Bear Market: 3 Reasons to Buy Alphabet in 2023

With a complete return of 299% over the previous 10 years, the Nasdaq Composite Index has had a terrific run. But confronted with excessive inflation, rising rates of interest, and normal pessimism amongst traders, the tech-heavy index misplaced 33% of its worth final yr. Everyone is hoping issues flip round for the higher this yr.

Amid the Nasdaq bear market, astute traders are discovering profitable alternatives on the market. Without a doubt, Alphabet (GOOGL 1.90%) (GOOG 1.56%) is one in all them. Here are three causes to buy the tech giant in 2023.

1. Dominating an enormous market

It in all probability comes as a shock to completely nobody that Alphabet generates the majority of its income — 79% in the third quarter of 2022 — from adverts. To be particular, Google Search is the crown jewel of Alphabet; it alone accounted for 57% of complete gross sales in the most recent quarter.

The promoting market is cyclical as a result of firms each massive and small can rapidly pare again their advert spending to preserve money when occasions are robust. This is precisely what Alphabet has been coping with. Its advert income elevated by simply 2.5% in the third quarter final yr in contrast to development of 32.6% in the complete yr of 2021.

What’s extra, the administration group, led by CEO Sundar Pichai, lately determined to lay off 12,000 employees, or 6% of the headcount, following related strikes made by its big-tech friends. This could possibly be an indication that issues will worsen earlier than they get higher.

Nonetheless, Google continues to be extremely highly effective as a gateway to the web. As extra exercise occurs on-line, with extra customers and a spotlight going to cellular units in specific, it is simple to be assured in the corporate’s prospects. In truth, a complete addressable digital advert market that’s estimated to attain $700 billion in 2023 presents a ton of development alternative for Google’s bread and butter.

2. Budding enterprise segments

Besides Google’s dominance in search and its consequent lead in the digital advert market, traders want to learn about two different beneficial areas of the enterprise. The first is YouTube. The video-sharing platform generates advert income that is in the identical ballpark as streaming large Netflix‘s complete income. And this does not embody paid subscriptions for YouTube Premium or YouTube TV.

YouTube is changing into a formidable streaming possibility for customers. Starting this fall, Alphabet can pay $2 billion yearly over the following seven years for the rights to NFL Sunday Ticket. And earlier this month, YouTube introduced that it could launch a hub to host free ad-supported channels that pits it instantly in opposition to the Roku Channel and different related choices.

Another burgeoning phase is Google Cloud Platform (GCP), Alphabet’s reply to the 2 leaders in the cloud computing market, Amazon Web Services and Microsoft Azure. As enterprises transition their tech infrastructures from on-site to on-demand setups, GCP shouldn’t have any bother rapidly rising its income, which was up 37.6% yr over yr in the latest quarter.

While Google Search undoubtedly deserves the highlight when traders take a look at the Alphabet empire at the moment, in the long run, YouTube and GCP will turn out to be much more vital to the corporate’s success.

3. An extraordinarily enticing valuation

Over the previous decade, Alphabet’s inventory has climbed 416%, handily outpacing the Nasdaq in the identical interval. But with macro headwinds bothering the enterprise, shares ended 2022 down 39%. Now, they commerce at a price-to-earnings ratio (P/E) of simply 17.5. This is the bottom P/E valuation since 2014.

As of September 30, Alphabet had $116 billion in money, money equivalents, and marketable securities on its stability sheet, most of which the enterprise does not want to deal with day-to-day operations. If traders have been to subtract among the extra liquidity from the corporate’s market cap, the valuation would (*3*).

A bear market can undoubtedly flip even essentially the most optimistic traders into pessimists. But it is all the time finest to look previous the near-term headwinds and towards an organization’s long-term outlook. Right now’s a improbable time to make the most of Alphabet’s valuation and purchase the inventory. It may increase your portfolio returns in 2023 and past.

Suzanne Frey, an govt at Alphabet, is a member of The Motley Fool’s board of administrators. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of administrators. Neil Patel has positions in Alphabet and The Motley Fool has positions in and recommends Alphabet,, Microsoft, Netflix, and Roku. The Motley Fool has a disclosure policy.