Netflix password sharing to end before end of March

Netflix will start blocking subscribers from sharing their account passwords with individuals outdoors of their family within the coming months, the video streaming service prompt in a letter to shareholders final week. 

The streaming large first hinted at plans to limit Netflix password-sharing between households final spring.

Netflix piloted a paid-version of account sharing in Latin American nations, the place subscribers may add a “sub-account” for a further $3 a month. 

Now, it plans to roll out paid sharing “extra broadly later in Q1,” which ends on March thirty first. 

Netflix expects cancellations

  • “From our expertise in Latin America, we anticipate some cancel response in every market once we roll out paid sharing, which impacts close to time period member progress,” Netflix stated in its letter. “But as borrower households start to activate their very own standalone accounts and further member accounts are added, we anticipate to see improved total income.”