Superfood brand Nourish You has raised $2 million as part of its seed funding round from a clutch of particular person traders together with Y Janardhana Rao, Rohit Chennamaneni, Nikhil Kamath, Abhijeet Pai, and Abhinay Bollineni amongst others.
The proceeds can be utilised to double down its funding in direction of analysis and improvement of latest merchandise, branding, advertising and marketing, and buying new expertise, Nourish You mentioned in a press launch.
Co-founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, Nourish You gives superfoods akin to quinoa and chia seeds to Indian customers. According to its web site, it manages 5000 acres of Quinoa and Chia farms throughout Rajasthan, Karnataka and Madhya Pradesh.
In addition to its retail enterprise in India, Nourish You exports its portfolio spanning Quinoa, Chia, Millets, Edible Seeds (flax, pumpkin, sunflower, and watermelon), and breakfast cereals (muesli and fills) to nations together with Singapore, Nepal, Kenya, Dubai, Mongolia, and Maldives.
Nourish You merchandise can be found on its web site and main e-commerce platforms akin to Amazon, Flipkart, and Big Basket amongst others. The firm competes with True Elements, Slurrp Farms and Jiwa amongst a number of others