There's no whiskey in small bottles of Fireball. Now the company is being sued : NPR

There’s no whiskey in small bottles of Fireball. Now the company is being sued : NPR

Smaller bottles of Fireball don’t comprise whiskey, however a mix of malt beverage, wine and extra flavors and colours. Customers are suing the company for fraud, alleging the packaging is deceptive.

U.S. District Court for the Northern District of Illinois


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U.S. District Court for the Northern District of Illinois


Smaller bottles of Fireball don’t comprise whiskey, however a mix of malt beverage, wine and extra flavors and colours. Customers are suing the company for fraud, alleging the packaging is deceptive.

U.S. District Court for the Northern District of Illinois

Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the alcoholic beverage do not truly comprise whiskey.

The smaller bottles, named Fireball Cinnamon, are made out of a mix of malt beverage and wine, whereas the whiskey-based merchandise are known as Fireball Cinnamon Whisky, in line with the company website.

The 99-cent bottles are offered in 170,000 shops, together with fuel stations and grocery shops, prompting some clients to marvel what merchandise they presumed to comprise liquor have been doing there, the complaint says.

Upon nearer inspection, clients realized the description of the product was “malt beverage with pure whisky & different flavors and carmel colour,” insinuating whiskey is an ingredient used in the drink, when it truly makes use of whiskey taste, in line with the class motion lawsuit, which was filed earlier this month in the U.S. District Court for the Northern District of Illinois (cq).

“What the label means to say is that the product comprises ‘pure whisky flavors & different flavors,’ however by not together with the phrase ‘flavors’ after ‘pure whisky,’ purchasers who look intently will count on the distilled spirit of whisky was added as a separate ingredient,” the criticism says.

The lawsuit additional states that given the lack of whiskey, 99 cents for a 1.7 fluid ounce bottle is overpriced.

The Sazerac Company was not instantly obtainable for remark.