Nearly 80% Of Young Adults Get Financial Advice From This Surprising Place

Where Do 80% Of Young Adults Get Financial Advice? – Forbes Advisor

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You would possibly browse Reddit to atone for the newest information and views. Or you might get sucked into watching lip-sync movies on TikTok. But a lot of Americans ages 18 to 41 are turning to social media for one thing way more critical—recommendation about bank card debt and different monetary issues.

A survey commissioned by Forbes Advisor and performed by market analysis firm Prolific discovered that 79% of members of the millennial and Gen Z generations have gotten monetary recommendation from social media.

But ought to millennials, Gen Zers or anybody else depend on social media to information selections about their cash? Opinions amongst private finance professionals are cut up.

Key Survey Findings

  • 79% of Americans representing the millennial or Gen Z age teams have gotten monetary recommendation from social media
  • 76% imagine monetary content material on social media has made it much less taboo to speak about cash
  • 62% really feel empowered by their entry to monetary recommendation on social media
  • Reddit and YouTube are probably the most trusted platforms for monetary recommendation
  • 50% have made cash as a direct results of monetary recommendation they obtained on social media

Should You Trust Personal Finance Advice on Social Media?

Chartered retirement planning counselor Jake Falcon, founder and CEO of Falcon Wealth Advisors, is skeptical about following monetary recommendation unfold on social media platforms.

“There are just a few gurus on the market that may converse to common recommendation, however the actuality is that every particular person is completely different and what applies to 1 particular person might not apply to a different,” Falcon says. “An enormous con from getting recommendation on social media is that the particular person providing the recommendation is probably not certified to take action.”

On the opposite hand, licensed monetary planner Brian Walsh, supervisor of economic planning at on-line monetary platform SoFi, doesn’t imagine in discarding all private finance data you come throughout on social media. For occasion, should you comply with the precise people on Twitter, you might discover “invaluable and numerous” details about private finance, he says.

“Social media tends to get a nasty fame on the subject of private funds, however that’s extraordinarily unfair,” Walsh says. “Fortunately, good examples of sound monetary recommendation on social media outweigh the dangerous. You simply must know the place to look and the way to distinguish between the 2.”

Social Media Platforms Are Inundated with Talk about Money

The overwhelming majority of millennials and Gen Zers say they’ve picked up monetary recommendation from social media. But the place do they most frequently get hold of monetary data? Millennials favor Reddit, whereas Gen Zers want YouTube.

Nearly 7 in 10 of these surveyed (69%) encounter monetary recommendation on social media at the very least as soon as every week, and 1 in 4 come upon it on daily basis.

Social Media Sources Where Young Adults Receive Financial Information

Most Trusted Social Media Site for Financial Information

Walsh says there’s actually no barrier to providing and absorbing monetary data on social media platforms.

“That means individuals can simply present and entry data. But on the subject of one thing as necessary and sophisticated as private funds, it worries me as a result of there isn’t a one-size-fits-all method,” he says.

As such, social media can elevate dangerous, irresponsible approaches to reaching monetary objectives, significantly since somebody shelling out monetary recommendation may not be certified to take action, Walsh says. In the survey, simply 31% of millennials and Gen Zers often verify the expertise and {qualifications} of people that provide monetary recommendation on social media.

Outside of social media, these surveyed primarily get monetary recommendation from household (35%) and web searches (33%). The use of economic advisors is relatively uncommon (11%).

Walsh recommends LinkedIn and Twitter as the very best social media sources for dependable insights about private finance.

“Both of those platforms enable individuals to offer context, which is extraordinarily invaluable on the subject of private funds. Other platforms have a tendency to supply a lot shorter content material that always lacks context,” he says. “I stress context as a result of there usually are not many absolutes in private finance.”

Using Social Media for Budgeting Advice, Not ‘Get Rich Quick’ Schemes

As you’re searching social media platforms, a flurry of economic matters pop up, akin to inventory and bond ideas (the commonest subject noticed by survey respondents, at 57%), suggestions about debt discount or steering on retirement financial savings. The two least generally seen matters amongst these we surveyed had been get-rich-quick schemes (11%) and borrowing cash (7%).

Types of Advice Young Adults Receive on Social Media

Half of the individuals surveyed say they’ve made cash as a direct results of monetary recommendation on social media, however 28% say they’ve misplaced cash.

“Unfortunately, anybody can submit something on-line with out consequence—together with dangerous or inaccurate recommendation about cash administration,” says licensed monetary planner and licensed non-public wealth advisor Rick Nott, a senior wealth advisor at LourdMurray. “I’m a regulated advisor. There are some issues that I simply can’t say, and for good motive. You don’t get that filtering on-line.”

Falcon recommends relying on social media just for common schooling about monetary issues, after which looking for in-depth recommendation from a licensed monetary skilled.

Certified monetary habits specialist Cara Macksoud, managing director and CEO of the private finance platform Money Habitudes, notes that youthful individuals could also be extra inclined to comply with recommendation allotted by individuals from their very own era than from different generations. But that generational recommendation comes with a dose of warning.

“Gen Zers idolize influencers, a lot of whom are being paid to advertise monetary recommendation, akin to recommendation about crypto,” Macksoud says. “What these influencers are leaving out is the dangers and understanding which might be wanted to handle these varieties of investments.”

Financial Advice on Social Media Is a Boon for Historically Disenfranchised People

While monetary professionals urge nice warning in adopting monetary recommendation from social media, 78% of these surveyed imagine they’ve extra entry to monetary recommendation now than they might have as a part of earlier generations due to their id, akin to race, gender or revenue.

In the survey:

  • 72% of Black respondents suppose their race would have traditionally been a barrier to acquiring monetary recommendation
  • 65% of girls really feel the identical about gender
  • 57% of individuals incomes lower than $35,000 say their financial standing would have been a barrier to getting monetary recommendation

Meanwhile, greater than three-fourths (76%) of millennials and Gen Zers suppose monetary content material on social media has made it much less taboo to speak about cash, and 62% really feel empowered by their entry to such data on social media platforms, together with 75% of Black respondents.

In addition:

  • 73% report that social media has improved their monetary literacy
  • 66% imagine they’re extra financially literate than earlier generations
  • 66% imagine they’re extra financially literate than their dad and mom had been on the identical age

Although social media has made monetary recommendation extra democratic, licensed monetary planner Carl Holubowich, a principal at Armstrong Fleming & Moore, warns that younger individuals must be looking out for social media-driven monetary scams.

In a 2022 research, the Federal Trade Commission (FTC) famous that amongst 2021 fraud experiences citing the sufferer’s age, Americans ages 20 to 29 represented 41% of fraud losses, in contrast with 18% for individuals 70 to 79.

“Virtually anybody can fall prey to fraudulent crimes,” says the U.S. Department of Justice. “Con artists don’t go over anybody as a result of such elements as an individual’s age, funds, instructional stage, gender, race, tradition, capability, or geographic location. In truth, fraud perpetrators typically goal sure teams primarily based on these elements.”

In 2021, greater than 95,000 individuals reported about $770 million in losses to fraud initiated on social media platforms, in accordance with the FTC. Those losses accounted for about one-fourth of all reported fraud losses in 2021. Those numbers prompted the FTC to model social media as a “gold mine for scammers.”

Bottom Line

Social media will not be going wherever, in fact. But neither is the presence of economic recommendation—and scams—on social media platforms.

Still, social media has damaged down some limitations in private finance. Many millennials and Gen Zers say platforms like Reddit and YouTube have made the topic of cash much less taboo, boosted their emotions of empowerment and, in some circumstances, generated more cash.

That being mentioned, millennials and Gen Zers ought to hold their guard up on the subject of monetary recommendation on social media about topics starting from shares to cryptocurrency. After all, the survey discovered that simply 1 in 3 of individuals aged 18 to 41 had vetted the sources of economic recommendation on social media.

“Be skeptical. Don’t take every part you learn at face worth,” Nott advises. “Instead, method the fabric with an analytical eye, and ask your self if this is smart or if one thing doesn’t add up.”


This on-line survey of 1,009 U.S. adults of the millennial and Gen Z generations was commissioned by Forbes Advisor and performed by market analysis firm Prolific. The margin of error is +/- 3.1 factors with 95% confidence. Data was collected from January 4 to six, 2023.

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